Connecting the brand with its digital audiences


The Challenge

Atletica is one of the best-known brands of sports apparel in Mexico. Also a recognized sponsor of soccer teams, Atletica is re-inventing itself with the purpose of capturing a market that is every day more diverse and demanding. Our challenge consisted of positioning Atlética professionally in the digital world, bolstering the bond between the brand and its target audiences, and heightening fan loyalty while increasing sales.

The Solution

We designed and programmed a world-class e-commerce platform for Atlética, in record time. We included some interesting modules like a product configurator for jerseys, and an online chat feature.

We designed and executed a social media strategy with a strong customer-service focus. We defined key performance indicators (KPIs) for digital performance, with monthly measurement and optimization.


Connecting the brand with it’s digital audiences

We are social

Social media have revolutionized the way brands interact with customers.

  • Increased monthly online sales 56%
  • Increased average time per visit to website 53%
  • Increase in number of pages visited 60%
  • Reduced bounce rate 10%
  • Increase in Facebook Fans over 6 months 145%

Outstanding Outcomes

Along with projecting Atlética much more forcefully on the Internet, sales have risen substantilly since launching the new e-commerce platform.

Solutions for the real world

This is the array of services and solutions we employed to make this project a success.

  • Innovation and Digital Engagement Planning
  • E-Commerce
  • Product Configurator
  • Analytics and Custom Reports

Branding & Marketing

To guide your brand to success we explore your company until we know what makes you unique, different from all the rest, and we’re thoroughly acquainted with the special personality that is yours alone. Later, based upon your brand identity, we determine who comprises your target audience. We study them, get to know how they speak, think and consume, but most importantly what captures their attention, excites and motivates them.

Web

The epicenter for brands is now digital. Your consumers are now to be found online! We are Web experts and can build brands, products and systems. We launch corporate sites, landing pages for brands and e­commerce portals. We build intranets, product configurators, contributors and administrators of content. On the Web we can do practically anything you imagine. We are certified in our software development processes and can trust in our first-class design and engineering team.

Social Media

We want to meet you, to know what makes you unique, your goals and needs; in order to offer you the most effective and timely solution for reaching your dreams. We want to know your audience, what they love, what they’re looking for, what they share with and hope from you, so we can create and implement an online strategy that specifically addresses your brand and target clientele; aligning itself with your offline strategy, business objectives and brand identity.

Measurement and Analytics

We know that words aren’t enough, so we measure and analyze each step of the way ­­ to deliver not only the best result, but the “why” of it. In a clear and timely manner we define our objectives and propose a period of action. When that period ends, we measure and analyze the results to identify the pros and cons of our strategy; then we optimize it. Thus every strategy is in constant renewal, efficient and founded upon hard data.


“In today’s markets electronic commerce plays a key, fundamental role in a company’s development. At ATLETICA we believe new information media and web platforms will bring us closer to our customers. In this context, Intagono offered us a timely solution for addressing a need;; with their great creative team and experience at producing e-commerce. Working with Intagono has been an enriching experience and the economic results have been absolutely positive for our business.” 

Emmanuel Martínez, E-commerce Manager


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Alejandra

Magistral Insurance
Tecno Lite