Gente Bien is the leading publication for society news in Guadalajara. Its old website wasn’t representing its focus, nor was it generating much income from online advertising sales.
Our challenge was to transform the digital version of Gente Bien into a profitable business that truly captured the attention and retention of its readers, by means of a user experience that would be modern, practical and stylish.
The key to success lay firmly in excellent planning. We did an ActiveAction for technology products, where we precisely defined the new site’s information architecture and all its functionality requirements.
We conducted indepth research of the competition and clearly defined monetization structure for the web version. We designed and programmed the page completely to order with a unique content administrator (CMS), and the page is both visible and responsive on mobile devices.
We implemented Google DoubleClick for Publishers (DFP) to manage the inventory of banners for sale. For hosting the page we chose Amazon Web Services (AWS).
Guadalajara’s best society pages
New businesses are born on the internet every day
The web is the ideal place for constructing a bond between brand and client.
- Return on investment 6 months
- Increased monthly visits 200%
- Increased average duration 70%
- Increased value to brand Incalculable
Solutions for the real world
This is the array of services and solutions we employed to make this project a success.
Branding & Maketing
To guide your brand to success we explore your company until we know what makes you unique, different from all the rest, and we’re thoroughly acquainted with the special personality that is yours alone. Later, based upon your brand identity, we determine who comprises your target audience. We study them, get to know how they speak, think and consume, but most importantly what captures their attention, excites and motivates them.
The epicenter for brands is now digital. Your consumers are now to be found online! We are Web experts and can build brands, products and systems. We launch corporate sites, landing pages for brands and ecommerce portals. We build intranets, product configurators, contributors and administrators of content. On the Web we can do practically anything you imagine. We are certified in our software development processes and can trust in our first-class design and engineering team.
Measurement and Analytics
We know that words aren’t enough, so we measure and analyze each step of the way to deliver not only the best result, but the “why” of it. In a clear and timely manner we define our objectives and propose a period of action. When that period ends, we measure and analyze the results to identify the pros and cons of our strategy; then we optimize it. Thus every strategy is in constant renewal, efficient and founded upon hard data.
“It has been very satisfying to work with a team as professional as Itagono’s, and as truly interested our project. They helped us define what we really wanted, and how to structure a dynamic page with high commercial potential. We are very pleased with the result and will continue to work with Intagono in the future.”