Launching a Multi­-Brand Corporate Web Portal

 


The Challenge

Hershey’s, the leading global chocolate business, was seeking an online presence that would correctly project the image, position and quality of the many brands it managed in its portfolio. The project required a total production time of just two months, as it needed to be ready for December 31, 2011.

The Solution

We created an in­depth relationship with the client to facilitate the coordination, design, production and approval of the web portal, with marketing and legal teams in both Mexico and the United States. We mounted a scaleable design and programming structure that permitted the efficient assimilation of 13 bands under one corporate umbrella. We launched just in time to greet the new year with a new portal, though we had to spend several nights in the office that last week of December.


Launching a Multi-Brand Corporate Web Portal

We work with global brands

While Intagono is a young agency we’re experienced working with large clients and global brands.

  • Increased traffic 145%
  • Increased average visit time 65%
  • Reduced bounce rate 20%

Outstanding Outcomes

A world­class portal for a world­class brand. Three years later we are immersed in the process of optimizing the portal with responsive design for its correct visualization on mobile devices.

Solutions for the real world

This is the array of services and solutions we employed to make this project a success.

  • Project Management
  • Corporate Website
  • Brand Microsites

Branding & Marketing

To guide your brand to success we explore your company until we know what makes you unique, different from all the rest, and we’re thoroughly acquainted with the special personality that is yours alone. Later, based upon your brand identity, we determine who comprises your target audience. We study them, get to know how they speak, think and consume, but most importantly what captures their attention, excites and motivates them.

 

Web

The epicenter for brands is now digital. Your consumers are now to be found online! We are Web experts and can build brands, products and systems. We launch corporate sites, landing pages for brands and e­commerce portals. We build intranets, product configurators, contributors and administrators of content. On the Web we can do practically anything you imagine. We are certified in our software development processes and can trust in our first-class design and engineering team.

 

Measurement and Analytics

We know that words aren’t enough, so we measure and analyze each step of the way ­­ to deliver not only the best result, but the “why” of it. In a clear and timely manner we define our objectives and propose a period of action. When that period ends, we measure and analyze the results to identify the pros and cons of our strategy; then we optimize it. Thus every strategy is in constant renewal, efficient and founded upon hard data.

 


“Excellent dedication and professionalism. The Intagono team worked day and night to meet what seemed to be an impossible deadline, and they delivered the highest quality. Great work, at a competitive price and on time.“

Juan Pablo Penichet, Marketing Services Manager, Mexico


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Alejandra

Hershey's 2015