Rental and Sales of light construction equipment.

The Challenge

Toño, founder and executive officer of Rentable, a company dedicated to rental and sales of light equipment for building, approached us after having taken a Marketing class within his MBA program. He knew the Internet’s potential for building brands and boosting sales, but he was not sure how to start. His principal customers were finding him in traditional ways, via the Yellow Pages, and he wanted to leverage the power of the Internet to increase his sales income.

The Solution

We launched a product catalog for Rentable, optimized it for indexing on search engines, and prepared it for subsequent campaigns on Google. We took advantage of the opportunity to develop the Rentable Model section to communicate the company’s Value Proposition to its different audiences. We launched campaigns in Google AdWords and the Display network, and sales are increasing month after month.


Rental and Sales of light construction equipment.

Return on investment, with feeling

We position your message and brand: not only on search engines and social networks, but in the minds of your target audience.


  • Monthly visits 4500
  • Monthly conversions 6
  • Increased total sales 30%

Outstanding Outcomes

Our client never imagined that sales could increase so rapidly. He hired customer relations staff specifically to take care of the growing number of customers the page had brought in. Now Internet is his company’s number one channel for generating demand.

 

Solutions for the real world

This is the array of services and solutions we employed to make this project a success.

  • Product Catalog
  • SEO
  • Google AdWords and Google Display Ads

Branding & Maketing

To guide your brand to success we explore your company until we know what makes you unique, different from all the rest, and we’re thoroughly acquainted with the special personality that is yours alone. Later, based upon your brand identity, we determine who comprises your target audience. We study them, get to know how they speak, think and consume, but most importantly what captures their attention, excites and motivates them.

Web

The epicenter for brands is now digital. Your consumers are now to be found online! We are Web experts and can build brands, products and systems. We launch corporate sites, landing pages for brands and e­commerce portals. We build intranets, product configurators, contributors and administrators of content. On the Web we can do practically anything you imagine. We are certified in our software development processes and can trust in our first-class design and engineering team.

Digital Publicity

Do you want new customers to find you? For your ad to appear first on Google?
We position your message and brand: not only on search engines and social networks, but in the minds of your target audience, with a SEO/SEM and content strategy. This generates short­, mid­ and long­term sales with a recognizable, measurable return on investment. We let you know for certain that the funds you’ve invested are delivering the greatest possible impact.



“Our experience working with Intagono was excellent, as they helped us structure and improve our business model, focusing on the strategy of creating a web page that would be efficient at providing better communication and contact with our potential clients. Now we can say that our principal means of attracting customers has become our web page, designed and created by Intagono.”

Toño Esquivias, Rentable Founder and CEO


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