Greater tranquility for education professionals.

The Challenge

Magistral Insurance is the life insurance provider for Mexico’s education professionals. Magistral came to us seeking a mobile application that would allow their sales force to work more efficiently in the field.

The Solution

After in-depth talks with Magistral, we structured the project in two parts: Communication and Technology.

For the communication part we launched a web page that truly communicated the company’s value proposition, taking full advantage of their licensing agreement for using characters from the enormously popular television show, El Chavo del 8. We included an application for giving quotes at customer request. Additionally, we created and branded their Facebook page, where we also included the quote feature.

As for Technology, we opted to make a native mobile app in Android so salespeople could capture leads and complete forms with clients’ electronic signatures, right on their Samsung Galaxy tablets. The APP has a background CRM system where information can be stored and managed, and much capacity for future growth.

Greater tranquility for education professionals

Hand-Held Internet

We’re developing incredible mobile apps, and this excites us quite a bit.

  • Monthly web visits 8000
  • Average time spent on the site 4:35 min
  • New monthly quotes 45
  • Salespeople using the mobile App 103
  • Reducing request-processing time 700%
  • Reducing input error 500%

Outstanding Outcomes

The results have been impressive.

The web page and Facebook channel generate new quotes every day, and these translate to sales. The mobile APP expedited the sales process and dramatically reduced human error.

Our relationship with Magistral has barely begun and we’re already in talks for starting a second phase…

Solutions for the real world

This is the array of services and solutions we employed to make this project a success.

  • Communication Strategy
  • Brand Destination Site
  • Android Mobile APP
  • Web and Social APP
  • CRM

Branding & Maketing

To guide your brand to success we explore your company until we know what makes you unique, different from all the rest, and we’re thoroughly acquainted with the special personality that is yours alone. Later, based upon your brand identity, we determine who comprises your target audience. We study them, get to know how they speak, think and consume, but most importantly what captures their attention, excites and motivates them.


The epicenter for brands is now digital. Your consumers are now to be found online! We are Web experts and can build brands, products and systems. We launch corporate sites, landing pages for brands and e­commerce portals. We build intranets, product configurators, contributors and administrators of content. On the Web we can do practically anything you imagine. We are certified in our software development processes and can trust in our first-class design and engineering team.

Social Media

We want to meet you, to know what makes you unique, your goals and needs; in order to offer you the most effective and timely solution for reaching your dreams. We want to know your audience, what they love, what they’re looking for, what they share with and hope from you, so we can create and implement an online strategy that specifically addresses your brand and target clientele; aligning itself with your offline strategy, business objectives and brand identity.

Mobile Apps

Nowadays we’re all using Apps to find entertainment, make our jobs easier, get together with friends, or interact with our favorite brands.

Does your business need a mobile app? We’ll put it together for you!

Applications for iPhone, iPad and Android. Multi­platform web applications on mobile devices. Business applications and end­user applications in Google Play and iTunes Store.

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Benjamín García de Quevedo, Project Manager

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